Enter the world of gaming with Burberry, the latest fashion house to release its own online video game called B Bounce.
Imitating the 10 or so year old Doodle Jump, we are greeted with a cutesy cartoon deer wearing Riccardo Tisci’s jackets which has to jump from platform to platform until reaching the moon, potentially earning prizes for top score holders, emoticons and stickers.
Featuring designs from the latest monogram puffer collection by Riccardo Tisci, this fun and interactive little game is appealing to the youngest community, as Mark Morris, senior vice president of digital business at Burberry stated: “B Bounce is our first time to reach out to our new generation of young consumers in an interactive and fun game. We know that online, a new generation of young consumers are living in an increasingly diverse and interactive environment. We are delighted that they can join the Burberry community in the form of game interactions to experience our latest collection of down jackets.”
Visit Burberry’s website, play B Bounce, and top the charts.